The team’s Insights work with the Manhattan Fish Markets (MFM) produced competitive benchmarking, brand auditing, and analysis to help form their overall communications strategy across traditional and social media. Here’s how our team identified and addressed the challenges facing the MFM, and what insights they uncovered.

• Customer orientated, Isentia is more of a solution provider, offering tailored services with endless possibilities
• Efficient team and various sources make Isentia both excellent and reliable
• Isentia's report is a great reference for us to have a comprehensive picture on certain issues

Monica Lee
Public Affairs Specialist
A multinational leader in the construction materials industry

With a market share of well over 33% in 2015, Perusahaan Otomobil Kedua (PERODUA) is the largest car company in Malaysia by units sold. Borne to a time where many established brands have cemented their stronghold in the country, it took a painstaking but skilfully crafted decade for the privately-held company – literally translated as “the second automobile manufacturer” – to overcome protectionist trade measure and overtake others to become the best-selling automaker for the tenth consecutive year in Malaysia as of 2015.

Isentia's report has guided us in our regular communication planning and implementation over the past year. We have used their report’s average favourability rating in the performance measurement of our internal PR team (KPI) and our external PR agency. We were able to manage negative press trends better through observing the trends in coverage of crises and how this evolved over time. In particular, Isentia reported on public response to our new corporate image – in line with our strategy to be a modern, commercially-competitive property developer in order to fund affordable housing projects. Thanks to their analysis, we received confirmation that the public was critical of our commercial aspirations and urged PKNS to solely focus on affordable housing. We were able to respond in the media that our higher-end projects were intended to sustain affordable housing developments.

Ishak bin Hashim
Public Relations Manager
PKNS

Isentia undertook media analysis of coverage of housing affordability for Australia, China, Hong Kong, Malaysia, New Zealand and Singapore between 25 July and 31 August 2011. The coverage analysed in this report includes news content and social media conversations.

Isentia helps Variety monitor analyse and report back on success of campaigns through Mediaportal

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Grace Proust
Marketing Manager
Variety - The Children's Charity

The Australian Sports Commission (ASC) used Insights to inform its work towards achieving greater media recognition of women’s sport and female athletes.

Vietnam Info TV covers an Isentia Mix and Match event - helping our clients manage traditional and social media to get a better business result

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Mix and Match Isentia Event
Vietnam Info TV

Selangor State Development Corporation (PKNS) used the intelligence gained from Isentia to track and change its media reputation in challenging times.

Helen Leung
Manager, External Communications, Corporate Affairs Asia Pacific

The Benevolent Society recently celebrated 200 years as Australia’s oldest charity. Using the BuzzNumbers social media listening platform, Isentia helped the organisation to learn more about its online audiences, and better tailor communications to extend the reach of its key messages.

Fay Zhang 张瑞丹
Group Communications, Sanofi China
Sanofi (China)

Airbnb partnered with Isentia to continue offering a localised and adaptive brand experience, while maintaining its global corporate brand strategy...

The Walkley Foundation uses Connect and Newsboost to support messaging to their base of journalists 

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Angus Macdonald
Communications Manager
The Walkley Foundation

Universitas Indonesia trusted Isentia to execute the media monitoring and analysis  job. Isentia helped UI maintain its positive organization image...

Mediaportal is an invaluable tool for UN Women in Australia

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Julie McKay
Executive Director - Australian National Committee for UN Women
UN Women

Maybelline launched its Hyper Sharp Liner in Hong Kong using Isentia social insights and the product quickly became the brand’s No.1 liner.

Invaluable coverage of all the media issues on the ground at the Sochi Winter Olympics

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Mike Tancred
Media Director
Australian Olympic Committee

The Australian Paralympic Committee (APC) utilised Insights to demonstrate effectiveness and to hone its strategy for the first “truly social” Paralympic Games in London.

Transform the way we are able to respond to emerging issues in the gender diversity space. Our media engagement has increased as a result and we have been able to broaden our reach into the Australian community. As an NGO with a domestic and global focus, we rely on the regular media monitoring service to keep us updated on emerging issues and informed on new and innovative initiatives. We are very happy with the services we are receiving and it has truly changed the way we are able to communicate with our stakeholders and with the community as a whole.

Maria Catanzariti
Strategic Communications Manager
UN Women Australia

Provide highly relevant intelligence for various business and marketing requirements. Their technology is nothing short of impressive as their system’s data mining capabilities provided very current data from which we could draw impactful insights.The benefits of their unique methodology extend far beyond using NLP (Natural Linguistic Programming) technologies.. This results in a more efficient and effective development of insights, propelling customer engagement models beyond traditional marketing approaches.

Nikolaus Ong
Regional Digital & Social Media Strategist
MRM Worldwide (McCann Worldgroup)

Track internet coverage that allows me to get up-to-the-minute insights on news as it happens.

Zoyee Kartalis
Public Relations Manager
RealEstate.com.au

Obtain  a comprehensive view of the market as well as critical insight on the PR activities of our clients’ competitors. These insights are essential for us to build the marketing and PR strategies we plan for our clients.

Nguyễn Khoa Hồng Thành
Managing Director
Emerald Digital Marketing Agency

Identify important topics of conversations and key opinion leaders online to shape our clients’ public relations strategy and engagement outreach. Our recommendations are backed up by strong netizen verbatim and detailed campaign tracking, which value-adds strongly to Edelman services。

John Kerr
Regional Digital Director
Edelman Digital

Enhance our media relations through its Intelligence Monitoring Report and Share of Exposure (SOE) charts. Through their many services, the Communications Team of the Philippine Business for Social Progress (PBSP) is able to measure the foundation's media exposure and determine the scope of its efforts to disseminate information to the public on a nationwide scale."

Ms. Anna Marie Periquet
Communications Unit Consultant,
Philippine Business for Social Progress, Philippines

Use an Internet Monitoring service that captures relevant news and user generated content for our clients as it happens across the expansive landscape that is the World Wide Web. We control the coverage by specifying key words that we continually update, and if I ever need to speak with the team, they are just a phone call away.

Alison Michell
Account Manager
communikate

Provide QRC with excellent personal service, ensuring that our monitoring is closely tailored to our needs.

Caroline Morrissey
Communications Adviser & Manager Women in Resources Action Plan
Queensland Resources Council