Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts. But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. 1. Engagement rates on posts Measuring... continue reading

Messaging mastery on the big four social media platforms

Great content is about tailoring your messaging to your audience. Here we consider how you can make your posts on the big four social media platforms work harder for you. With so many platforms for consumers to engage on today, brands need to consider how messages are presented across multiple channels so as to make the most of each platform’s individual tools. Each platform has its own tone, etiquette and rules of engagement based on... continue reading

How are brands getting digitally creative in China?

According to CNBC, China is one of the world’s biggest luxury markets, securing close to ¥135 billion (€18 billion) in sales last year. It's no wonder then that in recent years, some of the world’s largest luxury brands have made a strong push to get cut-through in the Chinese market, and now they’re using digital to do it. From campaigns on Chinese social media behemoth WeChat to partnerships with leading Chinese influencers, here are a few ways that... continue reading

If a meme is created and nobody shares it, is it still a meme? Internet memes and their growing influence on social media

Internet memes are a part of most people’s social media experiences, and just like a virus, they spread swiftly from one person to another online. Memes may still baffle some marketers, but with millions of social media users continuing to embrace the form, there are untapped audiences waiting for businesses to step up and create engaging, relevant content. It can be problematic to define a meme, as the term can be used to describe a range of... continue reading

Social Media Snapshot: Gain Insights with Topic Data

See how social data has boomed over the past two years in our infographic. continue reading

Webinar: Social Media Crisis Management

Social media crisis management is about damage control. We’ve all seen the examples, heard of the backlash, and are often concerned about what we would do in a social media crisis. In this month’s webinar, we’ll look at how to prepare and avoid a crisis, as well as best practices should one eventuate. continue reading

Social media highlights: What made us click in 2015?

Social media users demonstrated the power of the global tribe in 2015 – whether it was through turning a profile pic rainbow in support of same-sex marriage or joining forces to reunite an individual with a treasured lost camera, toy or piece of jewelry. This had a huge impact on what cut through the noise in two key ways. Firstly, users have become powerful moderators of social platforms. Poor-quality content put up by businesses suffered death... continue reading

Snap happy: How to use Snapchat for your business

Rather than reaching a mass audience, Snapchat allows you to send messages directly to your group of subscribers. Snapchat messages or ‘stories’ allow you to combine photo, video, text and audio in a unique way to interact directly with fans. Before you start using Snapchat for business, get to know the platform by using a personal account. Snapchat has lots of great features like filters, emoji and music effects, and you should know your way around... continue reading

How live streaming can help your business

The latest trend in social media is live streaming. Your business can use it in many innovative ways – but first, you’ll need to choose a product, or two, to try. When you’re thinking about which platform you’re going to use, you have a few options. Consider whether you want to live stream to a selected group or as many people as possible, how often you’re planning to live stream and whether you’ll be more comfortable using a computer or... continue reading

How to use Twitter to approach journalists

As traditional media continues to transition to the digital domain, more journalists are using online platforms like Twitter to share their news stories, find sources and provide real-time updates. A report in 2013 showed that nearly 60 per cent of journalists worldwide were using Twitter, and they also make up the largest and most active verified group on the social media platform. It’s an important part of connecting with journalists as... continue reading

How will Thailand's proposed 'Great Firewall' affect you?

Asia Pacific has long been a hotbed of promise for communication professionals seeking to increase their brand's visibility. The region's exponential uptake of the internet, combined with the rapid proliferation of affordable mobile devices, has allowed many organisations to use media monitoring services to boost engagement with their target audience.   Internet penetration in Thailand grew 8 per cent in the last year. This is particularly true here... continue reading

Facebook opens its first office in Thailand

Facebook, not content with the tight grasp it already has on the virtual world, is now further extending its reach into Asia, with news emerging in September that the social media giant is planning to open a new branch in Thailand. This will bring the total number of Facebook branches in Asia up to four, with offices already existing in Hong Kong, Jakarta and Singapore for a number of years.   Communications professionals who make use of versatile... continue reading

Facebook announces plans to introduce a 'dislike' button

With close to a billion daily active users, there's no denying that Facebook, when paired with a social media analysis service, is a powerful tool for any communication professional seeking to connect with their target market on a global digital stage.   Just how useful is Facebook's 'like' feature?   A digital thumbs up allows users to show appreciation for content, but it does have some limitations. Part of Facebook's popularity stems from the many... continue reading

The #pros and #cons of buying Twitter followers

In today's hyper-connected world, the importance of social media in boosting brand awareness cannot be overstated. The instant and transparent nature of platforms like Twitter remove many dialogue barriers between organisations and consumers, and open up lines of communication like never before.   Why is Twitter presence important?   The bite-sized information network boasts 316 million monthly active users, who are sending half a billion... continue reading