Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Thailand, 6 - 13 September, 2016

Concerns about the health of Thailand's King, Bhumibol Adulyadej were widespread online last week. The King reportedly suffered breathing difficulties due to “severe respiratory infection” and was treated with antibiotics. Many locals used #ในหลวง along with prayers and messages for the King, as well as updates about his condition. แถลงการณ์สำนักพระราชวัง ฉบับที่ 31... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Isentia appoints new regional director of Southeast Asia

Asia Pacific’s leading media Intelligence company Isentia (ASX:ISD) has appointed Pamela Yap as Regional Director, Southeast Asia. Bringing over 20 years of experience in the media, advertising, and marketing sector, Pamela will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.     As a key member of the Asia Leadership Team, Pamela will oversee markets with P&L responsibilities... continue reading

Top Buzz Thailand, 17 – 24, November, 2015

The terrorist attacks in Paris, France captured the attention of many Thais on social media last week. Most thought it was “very dangerous” to go to overseas at the moment, recalling the Bangkok bombings last August and the series of attacks in Paris three months later. Some speculated it might be the same terrorist group as in Thailand. Rumours that there will be more attacks somewhere in the world before New Year’s Day were also observed,... continue reading

Top Buzz Thailand, 19 – 26 October, 2015

Haze moving from burning forests in Indonesia across much of South East Asia topped social media discussion in Thailand last week. People commented that the problem affected not just people’s health, but had also disrupted air traffic. They also complained that even tourism in the country was suffering, with claims that everyone, including tourists, needed to wear face masks. Credit: www.nationmultimedia.com Locals also talked about the death,... continue reading

Top Buzz Thailand, 22 – 29 September, 2015

The recent bombings at the Erawan Shrine at the Ratchaprasong intersection in Pathum Wan District is still a hot topic on social media in Thailand. People discussed the negative effects of the incident to the country, such as tourism, economic instability and perceived safety in Thailand. Most were eager to know more about the culprits. People also discussed Thailand’s next election, after Prime Minister Prayuth Chantrocha confirmed it will... continue reading

Top Buzz Thailand, 27 July – 3 August, 2015

One of the most discussed topics online last week in Thailand was Microsoft’s Windows 10. Most conversation revolved around the development of the operating system and its expected release date. People were pleased that a new mobile browser Build 10149 was rolled out for testing. Others reported a few improvements, such as notifications fixed for calls and messages, and issues with installing apps, compatibility with Microsoft Edge, and the... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz Thailand, 30 June – 7 July, 2015

Many Thais followed and retweeted news related to the current economic issues in Greece, such as gold price increases, the stock market situation and political issues. People asked if the situation could affect the economy of Thailand, others said the most affected regions would be European countries. They also discussed Greece’s potential exit from the Euro, as most Thai locals believed it’s the best solution and hoped that the... continue reading

Top Buzz Thailand, 25 May – 1 June, 2015

Last week, football fans in Thailand started to talk about the 2015 Southeast Asian Games Football Tournament held in Singapore. Most fans on Twitter were happy that the Thai team won 1-0 against Timor-Leste and they expected the team to go beyond SEA games because of their “outstanding capabilities”. People also discussed the passing of Sua Bai, the well-known bandit during World War II. Mr. Bai was a notorious theft, who “robbed the rich... continue reading

Top Buzz Thailand 4 – 11 May, 2015

Online discussions in Thailand turned to the multiple fatal earthquakes that shook Nepal on 25 April and again on 12 May.  There were fears of aftershocks either in Nepal or neighboring countries. A 7.3-magnitude earthquake struck Nepal once again soon after. Locals were reminded to prepare for the possibility of a tsunami, similar to southern Thailand. Locals also discussed the celebrity wedding of Chompoo Araya and her boyfriend, Knot Visarut... continue reading

Top Buzz Thailand 6 – 13 April, 2015

Many Thais posted their “Happy Songkran Day” greetings online. The Songkran Festival is celebrated in Thailand as the traditional New Year's Day from 13 to 15 of April. Many locals mentioned their plans for the holidays, while others asked for recommendations on where and how to celebrate the festival. Most of social media commenters said they will visit their families and have traditional celebrations. Associated with the festival is traditional... continue reading

Top Buzz Thailand 9 – 16 March 2015

Tax increases was one of the most discussed issues online in Thailand last week, particularly the land tax. Many locals questioned the rises, others, however claimed that the taxes they are paying are relatively lower compared to other countries. According to the Fiscal Policy Office Director General Krisada Chinavicharana, the tax burden on Thais remains low, but the country needs a hefty amount of infrastructure investment. Thais also... continue reading